The 150-year-old Start-up at SXSW


DFDS at South By Southwest (SXSW) panel competition

Mark Zuckerberg and Jeff Bezos have spoken, as have Elon Musk, Edward Snowdon (via satellite), and President Barack Obama, who tagged along and crashed the party when his wife First Lady Michelle Obama gave the keynote in 2016. Instagram’s founder Kevin Systrom spoke there in 2012 and three weeks later sold his app to Facebook for $2 billion. And now it’s our turn - DFDS has proposed a panel to South by Southwest (SXSW), the world’s premiere tech and innovation conference, held in Austin, Texas in March every year.

DFDS was founded 150 years ago by C.F. Tietgen, the Danish Richard Branson of his time. This means we are 10 times older than most companies at SXSW. But, we think we have an important story to tell. Like many successful, mature, conservative, asset-heavy companies, we face challenges in adapting to the new digital reality of today's marketplace. We aren’t afraid to innovate, we’ve been doing so for 150 years. So, we have proposed that our CEO Niels Smedegaard, our Chief Digital Officer Sophie-Kim Chapman, futurist Anders Hvid and a business partner Mikael Cato, Chief Digital Officer in Scania, will discuss how we and our industry face the digital future, working out how to both work with start-ups and behave more like one ourselves.

But, in order to be there, on stage in Austin, with the tech and start-up elite of the world, we need your help! The SXSW PanelPicker is open for voting from August 7 through August 25 and every up vote puts us closer to having our panel chosen for the Start-up & Tech Sector track. So, go the SXSW PanelPicker to vote for us​. You will be asked to create a profile on the SXSW site as part of the process, but this is to keep the voting fair, so please pop over there and vote for us! Once you've created your profile, if you have trouble finding our panel, just search using "DFDS," to easily find it.

And please share this with all of your network, friends and family - the more votes we get, the more likely we can tell our story in Austin!​