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Vision and strategy

Committed to the success of our customers.

DFDS CEO Niels Smedegaard 2014 President and Chief Executive Officer

Continuous improvement of customer services and operational efficiency are key drivers of sustainable, profitable growth for DFDS.

Development of digital capabilities is also key, and we are increasingly assessing and engaging with new business models and technologies.

We also pursue shareholder value by leveraging our strong European platform through acquisitions.

Niels Smedegaard, President and CEO


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The DFDS Way
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Network strength
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Integrated shipping and logistics
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Financial strength and performance

The DFDS Way guides how we work, our operating model, and how we act, our behaviours.

Operating model

  • Customer driven
  • Continuous improvement
  • Best practice
  • Leveraging scale
  • Performance culture


We care. We serve our customers with passion. We listen before making decisions. We do what we say we’ll do. If we see a problem, we fix it. We learn, develop and improve every day.

It is also a promise to each other to create value for our customers and do things a little better every day – in this way we become a stronger company.

A map showing DFDS' network of freight shipping, logistics and passenger ferry routes across Europe

Our network strength

Reliable shipping services and flexible transport solutions.