Press Release

Date: 30 May 2019

DFDS launch interactive, mobile game for children with reality specialists Zappar ​ Leading ferry operator DFDS has teamed up with augmented reality specialists Zappar to create an app to entertain families during their journeys this summer.

The interactive game Jack's Treasure Hunt stars swashbuckling DFDS mascot, Jack the Pirate, and passengers can download the app and play for free on ferry routes from Dover to Calais and Dunkirk, and from Newcastle to Amsterdam.

They are then pitched into an intriguing adventure to discover chirpy Jack the Pirate's hidden treasure as they set sail on the Channel or North Sea. It will take them to different parts of the ship as they track down and solve clues, meet Jack's friends on Pirate Island, collect tokens to win prizes, discover vouchers to spend on board, or access discounted ferry crossings.

Zapping poster codes in different areas aboard the company's ships also helps the mini pirates find the four-part key to unlock Jack's hidden treasure.

DFDS campaign manager Jacques Webb said: "Throughout the summer our young travellers can join an exciting adventure as they cross the Channel or North Sea, but the app is also a fun way to amuse and encourage our young passengers and their families to move around the ship and explore, stretching legs and getting to know all that a DFDS crossing can offer.

"We're excited to become the first UK travel company to work with Zappar, which is part of our digital strategy to enhance our passengers' experiences of travelling with us. The launch of the game also highlights quality Wi-Fi coverage now offered on our ships."

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DFDS Press Office 01304 874052 Dover.pr@dfds.com

About DFDS:

DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships.

DFDS prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe.

In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe.

DFDS has been named ‘Europe’s Leading Ferry Operator’ for eight years running (2012-2019), as well as the ‘World’s Leading Ferry Operator’ for the last seven years (2011-18).

DFDS currently operates up to 54 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. DFDS also offers two daily sailings between Newcastle and Amsterdam. In addition, the DFDS network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.

For further information about DFDS, or to find out about the latest sailing times, fares and offers across all routes from the UK, click here.