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Press Release


The ferry company DFDS unites the marketing and sales departments throughout Europe in the passenger business in order to optimize service performance and customer satisfaction in the context of a new, cross-border booking platform.

Hamburg, September 8, 2017. The Danish ferry company DFDS is introducing a new organizational structure for the marketing and sales departments for all passenger routes. The new functional structure comes into force in October and replaces the current, country-based organizational model. The resulting Passenger business unit covers all sales and distribution activities for the company's eight passenger routes in the North Sea, Baltic Sea and the English Channel. Nothing changes for German customers and partners - existing contact persons remain.

The DFDS passenger segment has become a successful business in recent years. Passenger journeys on the routes to the United Kingdom, Scandinavia and the Baltics account for 20 percent of the company's turnover, with eight out of ten passengers booking their crossings online. In times of digital transformation, customers' demand for a simple and high-quality online booking option is growing. In the next step, DFDS meets this requirement by merging the currently 17 individual booking websites in the passenger area into the joint DFDS.COM booking platform next year. The new, also unified organizational structure of the marketing and sales departments enables the uniform operation of the booking platform,

ABOUT DFDS: As one of the leading ferry companies, DFDS operates eight passenger routes in the North Sea, Baltic Sea and across the English Channel. With a fleet of more than 50 ships a year, the Danish shipping company safely delivers around six million passengers to Scotland, England, France, the Netherlands, Denmark, Germany, Norway, Sweden, Estonia and Lithuania. In addition to the simple passage, the shipping company's portfolio includes mini cruises, package and round trips as well as group travel and football travel. DFDS has been honored for the sixth time with the World Travel Award as the world's best ferry operator. She wears the title "Europe's Best Shipping Company" for the tenth year in a row. More information .

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