Privacy Policy

Your privacy at

This website is created to provide information about our company, products and services. This privacy policy applies only to this web site and describes how and why we collect information about you as a user.

DFDS is committed to protecting your privacy. DFDS takes privacy seriously and is committed to comply with any applicable legislation relating to personal information.

In using the DFDS website, you consent to the collection and use of this information by DFDS in the methods described below. If our policy should change, we will make the relevant changes here so that you are always aware of the information we collect, how we use it and under what circumstances it might be disclosed.

The information we gather

In accordance with our Cookie Policy, we use tracking software (patterns and website usage, to help us develop the design and layout of the website)​. This software does not enable us to collect any information that allows us to identify a specific person.

We collect personal information about you whenever you book and travel with us as a passenger or when you use our call centers and in some cases when you book our freight or logistics services.

We may be required by law to register the identity of our passengers and to give that information to relevant government authorities. Furthermore, registration of the information allows us to process your order efficiently, and send you your itinerary and provide you with the services you have ordered. Due to this, we may ask for name, gender, date of birth or age, address, number (if any), and credit or debit card number and the expiration date. Passport number may be registered when you check in at the terminal to prove your identity. We ask for your telephone number so we can contact you quickly if there is any problem with your reservation. If volunteered by a person, we will also collect any information concerning the need for special care or assistance in emergency situations.

In case you book by telephone, we may hold a call record for up to one year.

In addition, we use the information we obtain in connection with bookings and purchases on board our ships to gather statistics that we use to improve our services and your visitor experience. We may ask you to show your boarding card when you make an onboard purchase. This information is used for statistical purposes only. You have the right to decline to show your boarding card when shopping onboard. If you prefer that we do not use your reservation information in our statistics, please feel free to contact us and let us know.

DFDS will not contact you electronically without your consent for any type of marketing or user survey, or unless such contact is permitted by law. This can for example be service messages. Your personal information is also used if you have created a profile on our website. In such case and if you have given your consent, we will register your purchase and use this information to target information, offers and products to you and to help us administer the profile. The information is also used to recognise you when you book travels (assuming you are logged in), to follow up on reservations and for contests and statistics.

If we offer you a subscription to our e-mail service, we will ask for your name and e-mail address. You will always be able to opt out of the newsletter service at any time by clicking the unsubscribe link in the newsletter. When you enter a contest or take advantage of other promotional offers, we may ask for your name, address and e-mail address so we can administer contests and notify the winners.

How we protect your personal information?

We take protecting your personal information seriously and comply with the provisions of data protection laws. Personal information is collected on this website only to the extent required.

Appropriate security measures are in place to safeguard the personal information that is processed and stored in our systems

When you book with us, we use secure server software, which encrypts all of the information you enter before it is sent to us. This encryption ensures that the information is appropriately protected against unauthorised interception.

Personal information may be transferred internally within DFDS’ organization. We have internal policies in place to ensure an adequate level of protection irrespective of where in DFDS your information is located.

As you continue on to the payment section of the online sales process, we use Secure Socket Layer (SSL) technology to protect your personal information. SSL is currently the preferred method to securely transfer credit card and other sensitive information over the internet.

Security and safety onboard

Following a thorough investigation, the names of undesirable passengers can be placed on an internal list to prevent these passengers from booking and travelling with us if the master of the vessel has reason to believe that the passengers will pose a security risk and in accordance with the terms and conditions applicable for the travel. Passengers are deemed to pose a security risk if they have endangered the safety of themselves, a vessel, the crew or other passengers, or if their behaviour has been inappropriate during a previous trip or if they have failed to follow safety regulations or requirements. DFDS will inform the passenger of the registration and register the necessary personal information of banned passengers for the purpose of preventing passengers deemed a security risk from booking trips on our passenger ships for a defined period.

Collection of sensitive information

We do not collect or retain sensitive personal information such as information relating to your health, ethnic origin, religious believes or political conviction etc., at this website. In the rare case where we do seek to collect such information we will do so in strict compliance with local data privacy law.

How long we keep your personal information

DFDS will only retain personal information as long as it is required for the purpose for which it was acquired and processed. Those periods can vary, but the information will not be held for longer than necessary.

If you register a profile or subscribe to the e-mail service, we will store your personal information until you delete the profile or unsubscribe from our newsletter. The information will make future transactions with us easier, as we have already saved your personal information.

In other cases, we will erase and destroy your personal information when we finish processing your information for the stated purpose to ensure your privacy.

Disclosure to third parties

We will not transfer or sell personally identifiable information about our visitors to a third party unless we explicitly state so at the time of collection, ask for your permission before doing so, or if we are legally required to do so.

We will generally only share information with our contracted service providers and advisors. However in order to comply with legal obligations, to protect the rights, property or safety of DFDS, its employees and others, or in the event we sell or liquidate any part of business or assets, personal information may be shared. Any such sharing will be in compliance with data privacy law.

Visitor rights

You are entitled to know whether we hold personal information about you and, if we do, obtain insight to that information and require it to be corrected if it is inaccurate. You are also entitled to know the purposes for which it is processed. Please contact us if you wish to obtain insight into personal information held by us about you.

Under normal circumstances, no fee is required, except for requests made to our entities in the UK.

If you have signed up to receive our e-mail newsletter – or if you should receive marketing material that you did not request – you can always unsubscribe via the link in the newsletter or by contacting DFDS.

Who to contact

If you have any questions about these privacy rules, or you want to obtain insight into personal information held about you, you may contact us via e-mail at