Moving to adapt to changes from geopolitical events
Adapting to keep people and goods moving sits at the heart of our strategy. The current geopolitical changes bring both challenges and opportunities. Here are four stories about how we adapted.
The full annual report is now available
Read about business results and our approach to driving the ESG transformation.
Adapting to new trade flows in a time of war
Swift decisions on employee security, sanctions, and operations were required as the outbreak of war in Ukraine disrupted lives and the flow of goods. The very first priority was to bring 12 employees in Ukraine and their families to safety.
Geopolitics bring supply chains closer to Europe
Covid-19, soaring container rates, delivery delays, environmental concerns, and rising political tensions have all created incentives for companies to review their supply chains. Manufacturing has increasingly been ‘nearshored’ to Türkiye in recent years as the country is an industrious nation and boasts a well-educated and large workforce.
Adapting digital solutions to keep goods moving
With the UK’s exit from the EU, a whole new trading agreement, including new rules and processes for customs and physical border inspections, had to be digitised anew. For three years, Attila Gulyas spent most of his time developing systems to ensure our ferries could continue to carry trailers after Brexit. He spent 2020’s new year’s eve talking to French customs officials.
Adapting to change in travel patterns
As far fewer overseas ferry passengers are coming to Europe, new sales and marketing strategies seek to expand and stabilise the customer base. A major initiative was to take over the ‘short leg’ between Frederikshavn and Oslo in 2020 to expand access to freight markets, Danish ski travellers, and continental guests travelling to Norway.
The DFDS share
See the latest share price development and access relevant information for shareholders.