Vision and strategy

Committed to the success of our customers.
Niels Smedegaard

"Delivering high performance and superior reliability - whatever we carry. Our people understand your needs and are committed to your success. This is the DFDS vision and guiding star."

Niels Smedegaard, President and CEO


The DFDS way

The DFDS Way guides how we work, our operating model, how we act and our behaviours.

Operating model

  • Customer driven
  • Continuous improvement
  • Best practice
  • Leveraging scale
  • Performance culture

We care. We serve our customers with passion. We listen before making decisions. We do what we say we’ll do if we see a problem, we fix it. We learn, develop and improve every day.

It is also a promise to each other to create value for our customers and do things a little better every day – in this way we become a stronger company. 


Our network strength

Reliable shipping services and flexible transport solutions.

DFDS' network map
DFDS employees

Our Responsibility

DFDS aspires to act responsibly when we carry passangers and freight on our ships and provide transport and logistics solutions to manufacturers.

Read about our CSR initiatives
DFDS employee in the engine room

Work with us

DFDS is a great place to work, and the leader in its field. With a huge range of roles, you just might find your dream job.

View vacancies
DFDS purpose

Unfold our Purpose

“We want to take the best of who we are today and match it with this ambition we have for the future.” – Niels Smedegaard.

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