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Increased competition between Sweden and England
18 January, 2011
DFDS faces increaced competition due to a new ro-ro route between Sweden and England
Today, it has been announced that a new ro-ro route is being planned to open between Göteborg (Sweden) and Killingholme (UK), starting on 24 January 2012. This route will be in competition with DFDS's route between Göteborg and Immingham. The planned route was initiated by one of DFDS's present customers, who has announced that the route is expected to achieve revenues above SEK 200 m in the first year.
The opening of the route is expected to have a significant negative impact on the Group's results for 2012. Based on the information available at present, the level of the impact cannot be further quantified.
DFDS has initiated a number of measures to meet the increased competition.