Pearl Seaways

Press Release


Date: 12 August 2019

Ferry Passengers are being given the opportunity to create their virtual passenger when they book passage online with award-winning ferry operator DFDS, from the UK over the coming weeks.

The innovative approach, FIP (Ferry Important Passenger) enables them to select an avatar with similar characteristics and travel needs and in a few clicks they quickly and simply tailor a range of free perks that best suit them.

Offers include kids eat free and pets go free for travel from Newcastle or Dover as well as free cabin upgrade or free breakfast on the Newcastle-Amsterdam route and free Premium Lounge or priority loading on Dover-Calais or Dunkirk routes.

Stephen House, Senior Campaign Manager at DFDS said: "This is about tailoring the right services and, as FIP implies, delivering a red carpet treatment to fit the passenger or group, to help them make the most of the excellent facilities that DFDS can offer.

It also creates a more emotive booking interface and experience, relevant to the particular traveller. Passenger A might be a young guy, who likes his food and drink, travelling on to a trendy destination. Passenger B might be a middle-aged family man travelling with his family and their dog, heading to different type of destination.

Thanks to FIP, both will receive relevant and quite different offer suggestions and with the information we gather contribute to bespoke deals in the future, whether passengers are planning a short stay close to the port or travelling onward to the myriad of European destinations.

The FIP campaign will run from 7 August - 2 September and continues a DFDS tradition to deliver peak summer travel campaigns focused on our great additional services."

*Book by 2nd September and travel by 30th September for Dover-France crossings and travel by 30th December for Newcastle-Amsterdam crossings


DFDS Press Office 01304 874052

About DFDS:

DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships.

DFDS prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe.

In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe.

DFDS has been named ‘Europe’s Leading Ferry Operator’ for eight years running (2012-2019), as well as the ‘World’s Leading Ferry Operator’ for the last seven years (2011-18).

DFDS currently operates up to 54 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. DFDS also offers two daily sailings between Newcastle and Amsterdam. In addition, the DFDS network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.

For further information about DFDS, or to find out about the latest sailing times, fares and offers across all routes from the UK, click here.

Nominee for Europes Leading Ferry Operator 2023

Behind Every Journey

We are proud to have been nominated as Europe’s Leading Ferry Operator 2023 by the World Travel Awards.  

This year, we’re taking a moment to celebrate and recognise the reasons why we continue to get nominated – and win this award – year after year...the amazing people behind every journey.