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DFDS APPOINTS SMC TO REVITALIZE DINING CONCEPTS ON-BOARD EASTERN CHANNEL FLEET
Date: 22 October 2018
Award-winning ferry operator DFDS today announces the appointment of leading ferry and cruise ship design consultancy, SMC Design, to redevelop its catering outlets on board its Eastern Channel routes.
The redesign will commence when the first Dover-Dunkirk vessel enters dry-dock on 7 January 2019, with plans to complete the entirety of the fleet in just five weeks. The £1,800,000 investment, equating to £600K per ship, will see the relaxed food and beverage outlet revitalized to create the Lighthouse Café, a fresh and modern European coffee shop experience.
Steve Newbery, On-Board Commercial Director, at DFDS commented: "We're delighted to be working with the prestigious SMC Design consultancy, on a project designed to offer a new, contemporary dining outlet for our passengers.
"The decision to revitalize the current catering concept on board our Eastern Channel routes follows passenger feedback, something we pride ourselves in listening and responding to. In an effort to boost passengers experience on-board, the Lighthouse Café will include a revised menu, recycling stations and a re-vamped children's play area, all underpinned by a new and vibrant colour scheme."
The project with SMC Design will continue over the next three-years and will expand to include a £180,000 investment and upgrade to the Horizon restaurants on-board the Dover-Calais fleet, with work commencing early 2019.
This re-design contributes to DFDS' ongoing investment in its fleet which includes a chartered combined freight and passenger ferry (ro-pax) to be delivered in 2021 for deployment on the English Channel routes. This, in addition to the recent order of a freight ferry (ro-ro) new build, in August, and five previously ordered freight ferries, contributes to DFDS' plans to increase operational efficiency in the route networks in northern Europe and the Mediterranean.
For further press information, please contact: Elsa Findlay / Charlotte Wright / Arabella Halfhide / Rachel Sewell / Katie Raby Rooster PR T : +44 (0)20 3440 8930 E : DFDS@rooster.co.uk www.rooster.co.uk
DFDS Press Office 01304 874052 Dover.firstname.lastname@example.org
DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships.
DFDS prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe.
In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe.
DFDS has been named ‘Europe’s Leading Ferry Operator’ for eight years running (2012-2019), as well as the ‘World’s Leading Ferry Operator’ for the last seven years (2011-18).
DFDS currently operates up to 54 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. DFDS also offers two daily sailings between Newcastle and Amsterdam. In addition, the DFDS network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.
For further information about DFDS, or to find out about the latest sailing times, fares and offers across all routes from the UK, click here.
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