Vilnius, Lithuania
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What to visit in Lithuania

Kaunas, Lithuania

Kaunas - European Capital of Culture ’22

This year, the title of European Capital of Culture was bestowed upon Kaunas, which will host over 1,000 different events in the city and its district – festivals, exhibitions, and concerts. Preparations for the occasion have been ongoing for the past 5 years, with Kaunas aiming to include as many city residents into the diverse activities from day one.

The programme of Kaunas – European Capital of Culture 2022, which consists of 3 parts that encompass different time periods, will invite city guests to not only learn about the history of Kaunas, its robust cultural sector and unique architecture and design, but also – in the words of the organisers themselves – to dive into a world characterised by happy people and positive experiences.

Trakai, Lithuania

Discover a filming site of new Cinderella movie - Trakai

The most famous, of course, is the classic animation work of the Disney studio. A very well-known version for Europeans created by the Czechs in 1973. It is “Three Nuts for Cinderella”, which has become a cult holiday film and a part of family traditions.

The new “Three Nuts for Cinderella” will captivate the audience with truly fabulous images. This magic will be created by Norway, which is rich in natural wonders, so there will soon be depopulating images, mountains and forests and northern lights. The footage filmed in Lithuania will not lag behind, and the focus will be on the royally decorated – one of the most beloved by Lithuanians – Trakai Castle, where the true love of Cinderella and the Prince will light up. It is obvious that the filmmakers liked Trakai Castle very much as well – it is a bit visually adjusted, it is also in the main poster of the film.


New Museum in Lithuania Invites to Explore Baltic Legacy

Lithuania has introduced a new museum of amber in order to showcase the legends surrounding this compound’s mystical healing properties, inquire into its scientific characteristics, and preserve the cultural heritage of the Baltic region. The new Mizgiris Amber Museum is strategically located in the resort town Nida on the Curonian Spit that has been inscribed on the UNESCO World Heritage List for its distinct flora, unique fauna, and ethnographic legacy. Characterized by immense drifting sand dunes, tourist-favourite beaches, and unique cultural heritage, the UNESCO-listed Curonian Spit of Lithuania is one of the most visited parts of the Baltics. That is why the new Mizgiris Amber Museum has been situated in Nida—a resort town located at the heart of Curonian Spit, where amber collecting has been considered as the traditional craft of the region. The museum seeks to preserve the unique history of this Baltic legacy, commonly referred to as “Lithuanian Gold”, and introduce it in a new interactive way.

Still wondering? Get inspired by award winning ad

Lithuania and Vilnius once again achieved worldwide recognition for their tourism marketing campaigns. The tourism promoting video "Lithuania. Discover colours you never knew existed" was announced as a winner in the countries category at the prestigious tourism film festival, CIFFT Circuit 2021. Likewise, a tourism video about Lithuania's capital—"Vilnius: amazing wherever you think it is"—won among world cities.

The award-winning tourism campaign presents Lithuania through a colourful connection with experiences and places that are distinctive to the country. For example, the pink colour resembles its national cold soup dish, šaltibarščiai, serving as an addition to the Super Secret Institute of Colours collection along with Baltic blue, deep forest green, amber yellow, Vilnius rooftop red, and others.

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