Blog posts   •   3 min read

How we support growing Nordic retail and FMCG businesses

Man in yellow jacket, standing in the warehouse before loaded storage rack, with tablet in hand

Retail and FMCG supply chains often overlap, but they operate according to different pressures. FMCG flows depend on high volumes and frequent replenishment, while retail operations focus on store networks, campaigns, availability, and customer demand. The success of both depends on balancing scale with responsiveness.

At DFDS, we combine the scale of our European logistics network with the agility of a dedicated partner. That gives customers the capacity to grow and the flexibility to adapt to daily changes.

Big enough to scale your operation

Our investment in physical assets and operational expertise strengthens our customer’s ability to execute seasonal campaigns and high-volume, cross-border flows.

  • A strong European network: Operating across more than 20 countries, DFDS connects 144 logistics locations with 72 ferries, 3000+ trucks and 14,000+ trailers. This network provides the capacity and reach needed to move large volumes efficiently and supports expansion into new markets.
  • Electrification in action: DFDS operates one of Europe’s largest fleets of heavy-duty electric trucks. Customers can grow their supply chains and reduce emissions, without compromising operational performance.
  • Control Tower coordination: For complex supply chains, we offer Control Tower solutions that manage planning, coordination and execution across the full logistics flow – providing visibility and control from origin to destination.
  • Customs expertise across borders: 250 customs specialists in 12 countries handle around 25,000 declarations each month. It ensures FMCG goods move smoothly across borders and protects time-sensitive deliveries from costly delays.
  • 1000+ logistics professionals for hire: In Sweden, DFDS Professionals provides temporary, contract, or permanent staffing solutions for support, management, and specialist logistics roles.

How this benefited JYSK

JYSK is an international retail chain specialising in household goods, with DFDS supporting its logistics operation in Sweden. As volumes continue to grow year-on-year, we work closely with JYSK to provide responsive and flexible logistics support, helping the business manage both day-to-day operations and demanding campaign periods.

How this benefited Hultén Försäljning

When the fast-growing Swedish confectionery company Hultén Försäljning expanded into new European markets, they partnered with DFDS to handle their rapidly scaling logistics. With our flexible transport capacity, European hubs, and strategic advice, we supported Hultén Försäljning’s growth and allowed them to focus on their core business.

"DFDS had the experience and infrastructure to help us expand into new markets" - Peter Nilsson, Logistics manager at Hultén Försäljning

A DFDS worker walking towards an electric truck.

Small enough to adapt to you

Alongside scale, DFDS focuses on flexibility. While planning is essential, it’s equally important to adapt solutions to the realities of individual FMCG supply chains and the pace of daily operations.

  • Direct access and ownership: Customers work with dedicated contacts who understand their business and take responsibility for day-to-day logistics. This ensures clear communication and faster decision-making.
  • Flexible logistics services: DFDS tailors solutions to match the customer’s specific needs. Part-load services allow efficient transport of smaller volumes, while warehouse operations can be adapted with services such as co-packing, re-labelling and display building.
  • Agility in disruption: FMCG supply chains are exposed to constant change. DFDS teams respond quickly to disruptions – from weather events to operational delays – by adjusting routes and maintaining delivery performance.
  • Ongoing optimisation: DFDS works continuously with customers to improve supply chains – identifying ways to reduce errors, optimise flows and lower costs over time, while maintaining high service levels.

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