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PRESS RELEASE

PRESS RELEASE

It’s a piece of cake! DFDS brings a taste of Amsterdam to Newcastle

Date: 18/11/2019

- For one day only, a giant Amsterdam inspired cake will be on show on Northumberland Street from 9:00am
- The seven foot-wide sculpture will be available for passers-by to enjoy from 12:00pm onward
- Created by decorated cake artist, Michelle Wibowo, the sculpture celebrates how easy and affordable it is to travel by ferry with DFDS

Today, DFDS, the award-winning ferry operator, is bringing a taste of Amsterdam to Newcastle city centre, with a giant cake sculpture celebrating its popular Newcastle to Amsterdam route.

The spectacular vanilla-flavoured cake was designed by world-renowned cake artist, Michelle Wibowo, and enables people to experience a taste of Amsterdam right here in the UK. Featuring the city’s iconic canals, a row of narrow houses, a historic windmill and spectacular colourful tulip fields, the entire sculpture spans a staggering 7½ foot by 5 foot from end to end; taking Michelle over 100 hours to bake and decorate and weighing a total of 100kgs.

With daily departures from the Port of Tyne, and mini-cruises starting from just £70 per person1, DFDS’ Newcastle to Amsterdam route offers sightseers the perfect way to travel to one of the most-visited capital cities in Europe. With the option for consumers to take their cars with them, travelling with DFDS gives people the freedom to explore further and visit everything the surrounding regions have to offer.

From the beautiful Keukenhof Gardens which bloom with over seven million flowers every spring, to the 19 windmills of the UNESCO World Heritage site in Kinderdijk, travelling by ferry with DFDS makes discovering North Holland and its neighbouring provinces easier than ever.

On display for one day only, shoppers will be able to see the giant Amsterdam cake sculpture outside Haymarket Metro Station on Northumberland Street from 9:00am and pick up a slice for free from 12:00pm onwards.

On the creation of the spectacular cake, DFDS Vice President Kasper Moos, commented: “We’re incredibly excited to be celebrating one of Europe’s most vibrant capitals by giving the people of Newcastle a flavour of one of our most popular destinations. Our daily Newcastle to Amsterdam route is a convenient and affordable option for travellers who want the freedom to explore the beautiful regions that surround the city of Amsterdam. We hope the cake inspires people to visit the area for themselves - after all – travelling by ferry is a piece of cake!”

ENDS

Notes to editors 1 Prices are based on two people sharing an en-suite cabin if the booking is made by 28th November 2019 and travel takes place by 31st March 2020. For a full list of prices and cabins please check here.

About DFDS

DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships.

DFDS prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe. In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe.

DFDS has been named ‘Europe’s Leading Ferry Operator’ for eight years running (2012-2019), as well as the ‘World’s Leading Ferry Operator’ for the last seven years (2011-2018).

DFDS currently operates up to 54 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. DFDS also offers two daily sailings between Newcastle and Amsterdam. In addition, the DFDS network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.

For further information about DFDS, or to find out about the latest sailing times, fares and offers across all routes from the UK, visit www.dfds.co.uk

About Michelle Wibowo

Michelle Wibowo, founder of Michelle Sugar Art Ltd, is a world-renowned food artist, specialised in confectionery paintings and sculptures with incredible attention to details and realism. Michelle draws on her architectural training in determining her attention to detail and sophistication in her creations.

She was chosen among 100 contemporary artists/crafters around the world to exhibit her masterpiece at Victoria & Albert Museum London in 2011, which she created a life size realistic baby cake.

In the year 2008, 2012, and 2016, she was awarded with gold and silver medals at the Culinary Olympics, the world’s largest culinary competition in Germany for her sugar and cake sculptures. She is also an author of book ‘Showstopper Wedding Cakes’ and recently Michelle was selected as one of the Cake artists featured on Channel 4 TV Series: Extreme Cake Makers.

Award Winning Ferry Crossings

We are Europe's Leading Ferry Operator 2012-2019 and the World's Leading Ferry Operator 2011-2019!