Congratulations to Investor Relations and Finance
Every year the CFA Society Denmark, a community for finance and investment, gives an award to a Danish company for delivering outstanding communications about their financial position. This year, DFDS received it.
CFO Karina Deacon says: “It is a huge recognition because it is awarded by senior people within the investor community. It’s normally given to large companies with a lot of communication resources. That we, with a small group of people, get the prize is a significant achievement.
She adds, “Søren Brøndholt Nielsen, DFDS’ VP for Communications, Brand & Investor Relations, has been a driving factor in this achievement but many others in our Finance Division are important parts of the story.”
This is why CFA Society Denmark chose to give the award to DFDS:
DFDS was seriously impacted by the COVID-19 pandemic in 2020, as were many other companies.CFA Society Denmark’s Accounts Committee noted how DFDS has kept the share market updated – early and regularly – on how the pandemic and lockdowns were affecting the company. At the same time, DFDS has provided details on how it was adapting operations and what the financial effects of that were.
At a time when the world was affected by considerable uncertainty and the share market was subject to a lot of volatility, DFDS chose to publish preliminary quarterly results ahead of time, with a trading statement on operational developments and its financial position. DFDS was the first company to reinstate its financial forecast – in May – having suspended it in March.
Even before the noteworthy information effort during the coronavirus pandemic, DFDS has for many years maintained a high level of financial reporting and communication with the share market. The segmentation of its trading statements and detailed breakdown of trade volume data is particularly noteworthy. The overview of activities on the company’s routes, customer groups and competitors is also thorough.